Aug 30, 2009 23:05
1. There is no cheaper, more effective way to promote your site than by using search engines. We are amazed at how people overlook the potential there is in a natural, non-paid search engine ranking and simply let the "other guy" have the free traffic.
2. We have found that most other advertising types produce a large gamble on whether it will pay for itself, and the length of time that the return of investment will impact your site can be largely hard to measure.
3. Search engines are a free and ongoing service. Pay Per click options tends to bring immediate results when done right. However, when you run out of money or target too large of a market the, effectiveness of the advertising campaign will be lost.
4. Since visitors coming from a search engine were searching for your specific product or service, they are usually a highly targeted and often highly motivated group of visitors. These visitors will more often purchase your services over a person who may have clicked on an advertisement or banner simply out of curiosity.
5. Money invested in Search Engine Optimization has a long shelf life. If done properly your SEO investment (for as little as $100) can provide free traffic and revenues for YEARS! Your SEO investment is cumulative the more invested the more keywords & free traffic you will receive.
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