Are logos important?
A silly question, no doubt! Logos are important; but do we take the task (of designing logos) seriously?
Designing logos seems a very innocent looking task; a task seemingly so easy that any employee should be able to do. Few even consider the ramifications of designing a logo. Even fewer have a planning process and consider the types of logos and the trends; and there are companies that avoid the logo designer altogether.
No one considers that in the long run the logo of the product (or a brand) can give out the wrong sort of signals. People refuse to consider the the fact that even experienced people have a difficulty getting it right.
We arrogantly rubbish the fact that there are people who go through some rigorous education in this field for several years together.
Let's hope that we learn to rely on experts for some of our tasks.
Designing logos seems a very innocent looking task; a task seemingly so easy that any employee should be able to do. Few even consider the ramifications of designing a logo. Even fewer have a planning process and consider the types of logos and the trends; and there are companies that avoid the logo designer altogether.
No one considers that in the long run the logo of the product (or a brand) can give out the wrong sort of signals. People refuse to consider the the fact that even experienced people have a difficulty getting it right.
We arrogantly rubbish the fact that there are people who go through some rigorous education in this field for several years together.
Let's hope that we learn to rely on experts for some of our tasks.