Sep 26, 2011 15:19
Alli Bennett
Organizational Communication
9.26.2011
Take ideas from your interview and describe how specific concepts caused organizations to change the way they operate, the way they communicate, how they meet the needs of the consumer (or political constituency, congregation…)
The biggest topic I took from my interview with Mr. Zill was how technology has changed our view of other people, and the values of those people. Sure Facebook and other social networking sites have brought us closer to people around the world, but when we’re stuck looking down at our technology we’re missing out at what is in front of us. More specifically, Mr. Zill talked about a society less concerned about others, where the people seem to put themselves before others. Helping ourselves before we help out someone else, and not like on an airplane where it’s necessary, but where we don’t even take the time to think about others.
I’ve read articles and written papers that give evidence to the fact that social media hurts our face to face communication. The humans who spend their time on technology lose their ability to effectively communicate face to face. Some examples would be shortening text for texting and when a boy wants to ask his father for an fifty cent raise in his allowance, how he does not know how to read his body language because he spends his time with technology, communicating with others through a medium other than real life. Perhaps this has to do with why Mr. Zill believes we’re all too concerned with ourselves to help someone else out.
As I was studying for my communications test this afternoon, I came across something that sparked my interest referring to this topic. The slide’s title is surveying the cultural landscape, referring to change in values in modern culture from the 1800s to the 1950s. One of the bullets is, “celebrating the individual (the modern individualism and industrial revolution) from the value of God centered to human centered.” This is an interesting idea to address. If humans stopped being God centered, and reading the bible and learning how to be a good human, then maybe the world has shifted from caring about each other, to only caring about ourselves and how we can get ahead not showing concern about who we step on to get there.
But what are organizations doing about this problem, and is it even considered a problem? Well, market and advertising companies are embracing in this idea, with commercials and advertisements clouding the internet, it seems these organizations are feeding off the advance in technology. The most recent annoyance is the advertisements before videos on Youtube, because these companies have to make their money.
Most companies embrace on the idea of social networking, and technology in the work place. Technology has made the work place more efficient and easy to communicate with people around the world, holding meetings with employees in different countries happens daily. Why would organizations stop being productive if only because there are people who are against the idea of individualism? My problem, as well as Mr. Zills’ would be this idea of ultimate individualism, an losing sight that we’re all on this planet together, and working alone won’t get us very far in the end.
As for meeting the needs of the consumer, most organizations; Pizza Hut, Bud Light, and even book stores, are taking social networking and the ability to use technology to another level. Commercials these days show that almost all companies have Facebook pages and coupons and sure these are helpful for the consumer, but it is still encouraging technological advances upon its customer.
As for operating differently, I think companies are mostly embracing the ability to use social networking and technology to enhance their companies. Do they take the time to think about whether or not their affecting peoples’ communication skills? No, because if someone is sitting at their desk, alone, on their computer doing their work all day, then the company is making money. There is no problem and no need to change it. Perhaps companies think their employees can have their interpersonal time when they are home, and if they choose not to seek out other humans to spend time with, than it is their problem.
And of course companies communicate differently with technology in the field. Not only is it faster, more organized and easy to use, but it’s convenient. Humans can check their email on their phone that is always on them, their computer, their friend’s computer, basically anywhere there is internet access.
Of course this is just for non-third world countries, which brings my argument to an interesting point. Perhaps Mr. Zill and I see ourselves and other countries falling deeply into an obsession with ourselves, and we’re missing out on the rest of the world. Sure, we can look up pictures of Africa, or movies and see what’s out there, but if we’re embracing technology with all we have, we aren’t really taking the time to think about anyone else but ourselves. We’re too busy with our own lives to remember that there are people out there who not only don’t have the awesome technology we do, but they don’t have running water or food. If we have the distraction of technology we don’t have to think about the other people who may be suffering because we have all WE need right in front of us. Of course, this is all just something to think about.