ann'ee though e rannawaaaaaahhayyyyy... BRANDED!!!
Today I want to talk about branding. Why can Rachael Ray sell balsamic vinegar, EVOO, beef & chicken stock and Noodles for $50?
Because she's Rachael Ray. Because she can.
Can I do this? no. Chef Duff can fetch one thousand dollars at a cake auction. I could get maybe $15. Duff is a brand, and us schmoes are lucky to live in the same dimensional realm.
Celebrity is the reason for inflation.
Because she's Rachael Ray. Because she can.
Can I do this? no. Chef Duff can fetch one thousand dollars at a cake auction. I could get maybe $15. Duff is a brand, and us schmoes are lucky to live in the same dimensional realm.
Celebrity is the reason for inflation.