"The conventional response to myths and urban legends is to counter bad information with accurate information. But the new psychological studies show that denials and clarifications, for all their intuitive appeal, can paradoxically contribute to the resiliency of popular myths... The research is painting a broad new understanding of how the mind works. Contrary to the conventional notion that people absorb information in a deliberate manner, the studies show that the brain uses subconscious 'rules of thumb' that can bias it into thinking that false information is true. Clever manipulators can take advantage of this tendency."
This is precisely why I know Advertisements are NOT about CHOICE